An Initiative of Ministry of Education under the National Mission on Education through ICT

Psychological Process and Application in Everyday Life

Broad Areas of Virtual Labs
Design Engineering
IIIT HYDERABAD
Introduction

The Psychological Process Lab is a virtual simulation lab designed to help students understand and explore core concepts of attention, perception, and memory through hands-on digital experiments. With applications in Human-Computer Interaction (HCI), this lab allows users to experience cognitive phenomena such as the Stroop effect, Simon effect, and color blindness, providing insights into human behavior, interface design, and usability engineering.

Objective

  • Demonstrate psychological processes such as attention, perception, and memory through virtual experimentation.
  • Help students apply these cognitive concepts in the context of human-computer interaction.
  • Provide interactive, data-driven simulations that foster scientific reasoning.
  • Improve understanding of user interface design, usability, and cognitive ergonomics.
  • Enable data collection, logging, and sharing for performance tracking and collaborative learning.

Target Audience

  • UG
    • B.Tech. / B.E. – Computer Science, ECE, Cognitive Science
    • B.Sc. – Psychology
  • PG
    • M.Tech. / M.Sc. / Ph.D. – Cognitive Science, HCI, Usability Engineering, Design, Psychology

Course Alignment

The syllabi of this lab aligns to the following universities in India:

  1. IIIT Hyderabad: Introduction to Psychology, Memory and forgetting memory Processes, Basic Psychological Processes, User Interaction and Usability of Digital Products, Human Computer Interaction.

Allocated University

No university information available.

Reference Books

No reference books available.

Lab Contact Person

Dr. Venkatesh Choppella,
Associate Professor,
Software Engineering and Research Centre
9032098160